UNITE is an app commissioned by one of the largest and leading financial institutions, the Unit Trust Corporation (UTC) of Trinidad and Tobago. The app primarily seeks to provide an interactive space and an effective communication tool for those affiliated with the UTC. UNITE is a lifestyle app but it also promotes the achievements of the UTC and its members, and helps to position the company above its competitors by using the most innovative digital strategies.
The app uses a user login system that allows users to comment, rate and react to material posted on the app. Groups are created as common spaces for users to express themselves in a safe and controlled environment in real time.
*App is available for download by invite only.